Marketing
Measure campaign performance, ROI, and growth metrics that matter.
7 calculators
Marketing calculators turn raw campaign numbers into the metrics that actually guide budget and strategy decisions. This category covers the full funnel: how much budget you need to reach a customer target, how much a customer is worth over their lifetime, what percentage of visitors convert, how much you're paying per thousand impressions, how often people click your ads, how many recipients open your emails, and what return a campaign delivered. The Ad Budget and CLV calculators help with upfront planning — sizing a budget or understanding long-term customer value — while CTR, CPM, Conversion Rate, and Email Open Rate calculators are built for tracking performance once a campaign is live. The Marketing ROI calculator ties it together by comparing what a campaign cost against the revenue it generated, including ROAS. This category is aimed at marketers, small business owners running their own ad campaigns, and agencies that need to quickly sanity-check a number during a client call rather than open a spreadsheet. Every calculator also solves for missing values — for example, working backward from a known conversion rate to find required visitor traffic — which makes them useful for both reporting and forward planning.
Ad Budget Calculator
Calculate the ad budget needed to hit a customer target based on conversion rate and cost per click.
Open calculatorCustomer Lifetime Value (CLV) Calculator
Calculate customer lifetime value from average order value, purchase frequency, lifespan, and margin.
Open calculatorConversion Rate Calculator
Calculate conversion rate, or solve for visitors or conversions when you know the other two values.
Open calculatorCPM Calculator
Calculate CPM (cost per 1,000 impressions), or solve for total cost or impressions.
Open calculatorCTR Calculator
Calculate click-through rate (CTR) from impressions and clicks for any ad or campaign.
Open calculatorEmail Open Rate Calculator
Calculate email open rate, or solve for opens or emails delivered when you know the other two values.
Open calculatorMarketing ROI Calculator
Calculate the return on investment and ROAS for a marketing campaign from its cost and generated revenue.
Open calculatorFrequently asked questions
What's a good CTR for digital ads?
It varies significantly by platform and industry, but search ads typically see CTRs in the 2–5% range while display and social ads are often well under 1%. The CTR calculator itself just measures clicks against impressions — comparing your result against industry benchmarks for your specific platform is the best way to judge performance.
How is customer lifetime value calculated?
CLV multiplies average order value by purchase frequency and by average customer lifespan, then applies your profit margin. The result estimates the total profit a typical customer generates over the entire time they buy from you.
What's the difference between ROI and ROAS?
ROAS (Return on Ad Spend) is revenue divided by ad spend, expressed as a ratio like 4:1. ROI (Return on Investment) subtracts costs from revenue first, so it reflects actual profit rather than just revenue generated per dollar spent — the Marketing ROI calculator reports both.
Can I use these tools for social media ad campaigns?
Yes. The metrics in this category — CTR, CPM, conversion rate, ROI, and ROAS — apply the same way regardless of platform, so they work equally well for Google Ads, Meta, TikTok, or any other channel that reports impressions, clicks, and spend.